Juniper & Co. - brand asset package
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Version 1.0, 25 October 2026

Everything you need to use the Juniper & Co. brand correctly. If you're not sure
which file to use, this guide will tell you.

START HERE
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Open "Open me first - brand portal.html" in any browser. It shows every
logo and links straight to the right file for each job.

QUICK ANSWERS
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Website, email, Google Docs, Word, PowerPoint, Canva:
  01 Logos/Primary/PNG/juniper-co-primary-colour-1000px.png

Dark background or over a photo:
  01 Logos/Primary/PNG/juniper-co-primary-white-1000px.png

Anything that will be printed, or sent to a designer, printer or signmaker:
  01 Logos/Primary/PDF/juniper-co-primary-colour.pdf  (or the SVG folder)

A one-colour job (stamp, embroidery, engraving, vinyl):
  01 Logos/Primary/PDF/juniper-co-primary-black.pdf
  Tell your vendor it's a one-colour logo; they may convert it for their machine.

Social media profile picture:
  03 Social Media/profile-picture-1080x1080.png

USING CANVA, WORD OR GOOGLE SLIDES
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- Use the PNG files. Canva and Office can't open EPS or AI files.
- Canva Brand Kit: upload the PNG logos, then add the colours below as HEX
  codes and pick the brand fonts (they're on Google Fonts, so free in Canva).
- Never screenshot the logo or copy it out of a PDF: it will look fuzzy.

FILE TYPES
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SVG  Vector. Infinitely scalable. Use for websites and anything professional.
PNG  Transparent background. Use in documents, slides, Canva and websites.
JPG  Solid background, smaller files. Use where transparency isn't supported.
PDF  Vector, RGB. Give these to printers and sign-makers (for CMYK or
     Pantone separations, export from your design tool). In the
     one-colour PDFs, any cut-out areas are filled white (or brand colour
     in the white version) because PDF can't hold transparent cut-outs.

LOGO VERSIONS
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colour  Full-colour logo. Use this whenever you can.
white   For dark backgrounds and photography.
black   For single-colour printing.
mono    The logo in the main brand colour only.

COLOURS
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Forest         #1F3A2E   Pantone 3435 C
Terracotta     #D9643A   Pantone 7585 C
Sand           #E9DCC6
Ink            #161616
Paper          #FAF7F2

FOLDERS
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01 Logos                  Every logo version in SVG, PDF, PNG (3 sizes) and JPG.
02 Favicons & App Icons   Website icons. Give this folder to your web developer.
03 Social Media           Profile pictures, banners and posts sized for each platform.
04 Colours                Brand colours for designers and developers.
05 Guidelines             The full brand guidelines. Open the .html file in any browser;
                          to make a PDF, print it and choose "Save as PDF".
06 Email Signature        A signature maker for everyone on the team.

RULES OF THUMB
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- Never stretch, recolour, rotate or add effects to the logo.
- Leave clear space around the logo (25% of its height on every side).
- Don't use the logo smaller than 120px (screen) or 25mm (print) wide.

Questions? Northlight Studio - hello@northlight.studio

